Certifications are useful up to a point: learn everything, use it, improve it, and then teach it.

That was during the lockdown pandemic, a very boring time. I mean, I was already working online, but I still wasn’t enjoying life.
So what could I do? OPTIMIZE! I became obsessed with Google Trends and what people were searching for. One of my favorite videos every year is still “Year in Search”—it’s impressive to see how reality differs across continents and how global events have different impacts in each country.

Anyway, back to the SEO course, Coursera was fun! Cheap, useful, and full of things you can immediately apply, so dive in!
I’ll talk more about the SEO strategy for the website next.