Topics / Landing Pages / Link Pages / Blog Articles / Products / Social Media / Link Building

Here is how I structured the SEO strategy for La Bottega Del Tibet and how I managed to generate solid revenue, driving traffic to a massive peak of 200,000 visitors in December.

I can assure you it wasn't luck: I built a 'silo' architecture specifically designed to intercept the huge transactional demand of the holiday season. Let me break down the ecosystem I created, from the foundation all the way up to the conversion.

1. The Traffic Engine: Massive Keyword Strategy I didn't waste time (or budget) fighting an uphill battle over two or three highly competitive keywords. Instead, I went all-in on the 'long tail'. I targeted thousands of specific, lower-competition queries (for example, 'difference between hand-hammered and machine-made singing bowls'). This solid foundation is what guarantees a steady stream of thousands of users every single month.

2. The Foundation for Conversion: Extensive Landing Pages I knew that sending generic organic traffic straight to a thin product page simply wouldn't work. So, I built long, comprehensive landing pages optimized for specific verticals. If a user searches for 'buddhist meditation tools,' they land on a page that first educates them on the benefits and history, and only then pitches the products. Because of this, the conversion rate skyrocketed.

3. Catching the Wave: Trend-Based Blog Articles (The Secret to the 200k) This was the game-changer for that December peak. I didn't just rely on evergreen content; I leveraged the seasonality of the industry. I pushed out articles focused on trend-based verticals, like 'Spiritual Gift Ideas for Christmas' or 'How to cleanse your home for the New Year.' By doing this, I rode a massive wave of temporary, high-volume searches.

4. Pure Authority: Highly Engaging Link Pages To boost the authority of the entire site, I created hyper-focused 'Link Pages' around single topics (like the ultimate guide to Tibetan incense). The goal was to build content so comprehensive and engaging that it kept users on the page for minutes and, more importantly, naturally attracted backlinks. I then funneled all that acquired authority straight down to the products.

5. The Amplifier: Social Media Presence I used social media as a megaphone. Every piece of blog content and every landing page was distributed across our social channels. Beyond driving direct traffic, this allowed me to build strong social signals and solidify brand trust—factors that Google indirectly rewards.

6. The Ultimate Goal: The Products This entire ecosystem—the keywords, the blogs, the socials, the guides—works together as a massive funnel. The ultimate goal of every single visit generated is to smoothly guide the user, step-by-step and without friction, right to the top of my diagram: buying the products. That’s exactly how the traffic turned into that revenue."